DPR Software Labs

AI-native software labs. Building reliable software since 2015.

Services

SEO migration services

Our SEO migration services protect your search traffic when you redesign a website, change domains or move to a new platform.

Book a meeting

Pick a time on our calendar, or email [email protected].

Why SEO migration services matter

Moving a site changes what Google has spent years learning about it. A missed redirect, a stray noindex tag or a dropped page can quickly cost you traffic that's slow to recover. Most of these failures are avoidable, as long as someone plans for them before launch.

What we do before launch

Inventory. We record every URL that matters, using crawls, Search Console, analytics and backlink data.

Benchmark. We save rankings, traffic and top pages, so that any change can be measured.

URL mapping. Each old URL gets mapped to its best new match, one by one. Sending everything to the homepage isn't a real redirect plan.

Content check. We compare old and new pages to catch lost text, headings, internal links and structured data.

Staging review. We crawl the new site before launch and check rendering, canonical tags and robots rules.

Launch plan. A written checklist with owners, timing and a rollback plan.

What we do on launch day

We test the redirects live, remove any staging blocks, submit updated sitemaps and use Search Console's Change of Address tool when you're changing domains.

What we do after launch

We watch crawl errors, indexing and rankings closely over the following weeks, and we fix problems as they appear. Some short-term movement is normal, even when a migration goes well. We'll help you tell normal movement from real problems.

Bring us in early

The best time to call is before the new site is designed, since URLs and content decisions get made early on. If you've already launched and traffic has dropped, we can still help. We'd compare old and new URLs to find what's missing and restore as much as possible.

Because we also build

We can run the SEO side alongside your developers or handle the website redesign ourselves.

What we won't promise

No one can promise that traffic won't move at all during a migration. We can greatly reduce the avoidable risks.

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