DPR Software Labs

AI-native software labs. Building reliable software since 2015.

Services

PPC consultant

If you need a PPC consultant who can look past the dashboard, we review your paid search, fix the tracking underneath it and tell you plainly what's working.

Book a meeting

Pick a time on our calendar, or email [email protected].

When to hire a PPC consultant

  • Costs are rising and leads aren't. Something has changed, and nobody can say what.
  • You doubt your numbers. Ad platform figures don't match your sales records.
  • You're moving away from an agency. Or you want an independent view of one.
  • You're bringing PPC in-house. Your team needs a sound setup and someone to ask.
  • You're about to raise your budget. It's better to find problems before spending more.

What a software background adds

Many paid search problems aren't really ad problems. Tags fire twice, forms break, server-side events go missing and landing pages load slowly on phones. We're engineers, so we can trace a problem through the website and into your CRM, then fix it there.

What we do

Review. Tracking, search terms, structure, bidding, ads and landing pages.

Fix the measurement. So that bidding learns from real sales and qualified leads.

Plan. A ranked list of changes, with the evidence for each.

Support. We can make the changes, or advise your team or agency while they do it.

Platforms

Our focus is Google Ads, including Search, Shopping and Performance Max. If most of your spend is elsewhere, tell us. We can still review your tracking and landing pages, and we'll say plainly if you need a platform specialist.

Questions to ask any PPC consultant

  1. Which conversions would you optimize for, and why?
  2. Will you show me the search terms report?
  3. Who owns the account and the data?
  4. How would we know if you're not helping?

We're happy to answer these on our first call.

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