Google Ads for small business

We run Google Ads for small business owners who need a limited budget to go to the searches most likely to turn into customers.

Why Google Ads for small business is different

A large advertiser can spend a lot on testing. You can't, so the setup has to be narrow from the first day:

• Fewer, sharper keywords. We start with people looking to buy now, like "emergency plumber," and not people still learning.
• Tight location targeting. Ads should reach people you can actually serve, not everyone in a region.
• Negative keywords from day one. So you don't pay for job seekers, DIY searches or people wanting something free.
• Real conversion tracking. Calls, forms and sales are tracked, so you know what a customer costs.
• Ad schedules. If you have to answer the phone, ads can run when someone's there to answer.
• A page that matches the ad. A homepage rarely converts paid clicks as well as a focused landing page.

Should you use Google Ads at all?

Not always, and it's better to find that out before spending money. Google Ads tends to work when:

1. People already search for what you sell.
2. One new customer is worth much more than the clicks it takes to win them.
3. You can respond to enquiries quickly.
4. Your budget can buy enough clicks to learn from.

We check real click costs in your market first. If the sums don't work, we'll tell you, and suggest what else could work, such as local SEO.

What's included

We handle the account setup or cleanup, conversion tracking, keyword research, ad copy, ongoing search term reviews and plain-English reports on cost per lead.

You stay in control

The ad account stays in your name, and you pay Google directly. You'll always be able to see what you're spending and what it brings in.

What we won't promise

We can't promise a set number of leads before we've seen your market. We can promise to show you exactly where the money went.

Related services

• Google Ads Agency and Management Services

  Campaigns built on working conversion tracking, and reported in leads and sales.

• Digital Marketing Agency for Small Business

  SEO, Google Ads and websites, focused on the channels your budget can support.

• Landing Page Design Services

  One offer and one clear action, fast on phones, with tested tracking.